Who Holds the Future? Lessons from AAMUSTED’s Pitch Project 2025
Written by Emmanuel Appiah – Agronomy Hub
Date: August 29, 2025
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Introduction
Youth entrepreneurship in Ghana is shaping the future of work and sustainable development. At a time when youth unemployment remains a challenge, innovation and startups are creating new opportunities in agribusiness, digital technology, and creative industries. To support this vision, the Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED), through its Institute of Entrepreneurial Development, Education, and Innovation (IEDEI), in partnership with Access Bank Ghana, organized the Career & Entrepreneurship Pitch Project 2025, aimed at driving youth innovations and entrepreneurship for sustainable development.
The event brought together students, academics, policymakers, and industry leaders to exchange ideas, pitch business concepts, and promote innovation as a pathway to economic growth.
What is the Career & Entrepreneurship Pitch Project?
The Career & Entrepreneurship Pitch Project is an initiative designed to bridge academic knowledge with practical entrepreneurial skills. It provides young people with the chance to:
- Present innovative business ideas,
- Gain mentorship and career advice, and
- Build connections with stakeholders in academia, business, and public service.
Key Highlights of the 2025 Edition
1. Student Pitch Presentations
Participants showcased innovative business ideas in agribusiness, technology, and social enterprise, tackling real-world problems with practical solutions.
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One of the eye-catching attractions at the event was this beautifully designed heart-shaped metallic pot stand. Its unique design—half painted black and the other half white—created a perfect balance between elegance and simplicity, making it a centerpiece that drew many visitors for photos and admiration.
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Caught in the moment at Pitch Project 2025, admiring a unique blend of plants and artistry.
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2. Mentorship and Networking
Through mentorship and networking, participants connected with industry leaders, academics, and policymakers, gaining valuable guidance and opportunities for collaboration.
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"Your career grows on the right mix of skills, experience, and networks." —Dr. (Mrs.) Stella Agyenim-Boateng (Vice Chairman, Public Service Commission) inspiring AAMUSTED students to embrace adaptability, mentorship, and lifelong learning for future success.
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Why the Pitch Project Matters
The event highlighted AAMUSTED’s role in youth empowerment and entrepreneurship development. Its broader significance lies in:
- Youth Empowerment—Building confidence, problem-solving, and leadership skills among students.
- Entrepreneurship Growth—Encouraging innovation that can translate into sustainable businesses and startups.
- National Development—Supporting Ghana’s vision of harnessing youth potential for economic transformation.
Key Takeaways for Students
- Master the STAR Technique—Structure interview answers around Situation, Task, Action, and Result. This makes responses clear and professional.
- Understand Generational Dynamics—Millennials, Gen X, and Gen Z face unique workplace challenges. Adaptability to digital workspaces and evolving career trends is key.
- Build Your Career Triangle – Careers grow on the right mix of skills, practical experience, and networks. Seek internships and build strong professional connections.
- Adopt Lifelong Learning—Career growth does not end at graduation. Continuous learning, mentorship, and innovation will help students remain competitive.
Conclusion
The AAMUSTED Career & Entrepreneurship Pitch Project 2025 showcased the creativity, resilience, and determination of Ghana’s youth. With support from institutions like IEDEI and partners such as Access Bank Ghana, the program demonstrated how academia, industry, and policymakers can collaborate to prepare students for the future of work.
By empowering young innovators in agribusiness, technology, and other sectors, the event reinforced the belief that youth entrepreneurship is a powerful driver of sustainable development in Ghana.
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